A strategic communications professional blending entrepreneurial adaptability with an audience-centric approach to brand storytelling. I founded esbe, India’s first hand-painted sneaker customization brand, in 2010. Growing it from the ground up over the next decade and scaling its international presence across 15 countries was a hands-on journey that taught me how to merge creative design with the realities of business strategy.

Now, as I complete my Master’s in Fashion Marketing from LIM College, I am bringing that founder’s intuition into the luxury PR space. Working with agencies like Battalion PR and Factory PR has prepared me to translate that operational grit into sharp media strategy. While I am proud of my entrepreneurial roots, I approach the PR industry with a deep eagerness to continue learning and growing. My goal is to leverage this unique intersection of creative agility and commercial foresight to shape the next era of storytelling for a heritage luxury house.